Expert Financial Guidance for Growing SMEs
Informed Decisions ConsultancyWe help small and medium business owners turn numbers into insight and make confident, well-informed financial decisions so they can reclaim time and grow sustainable wealth.
At Informed Decisions, we believe every business owner deserves the time and confidence to focus on what matters most. Too often, financial complexity gets in the way. Our mission is simple: to work alongside business owners and turn data into clear insights so they can grow their business with clarity and confidence.
Whether you need help with day-to-day financial management or a strategic partner to analyse opportunities and guide your next move we are here to help.
With over a decade of experience in commercial banking and accounting across New Zealand and the UK, we act as a Virtual CFO for SMEs who want financial expertise without the cost of a full-time hire, providing tailored guidance to help you make better, faster, and more informed decisions.
Financial strategies for your
present and future.
We’re not just about strategy, we make sure the numbers behind decisons are solid too. Whether it is accounts processing, year-end preparation or regular management reporting we can step in to keep things running smoothly so that you know where your business stands.
Financial Health Reviews and Accounting Support
Running a business often means being too busy to step back and see the full financial picture. Our Financial Health Review gives you a clear snapshot of where your business stands today and highlights opportunities for improvement. With tailored insights, you’ll know exactly what’s working, what needs attention, and where to focus next.
Let’s review your numbers together and set the right foundation for growth.
Cashflow Management
Revenue doesn’t always equal cash in the bank — timing of payments, supplier terms, and unexpected costs all impact your working capital. We help you understand and manage your cash flow cycle so you can make confident decisions without the stress of running short.
Take control of your cashflow and stay one step ahead.
Budgets & Forecasting
A solid budget and forward-looking forecasts give you more than numbers — they provide clarity, confidence, and direction. We work with you to create realistic budgets and forecasts that align with your goals, so you can measure progress, stay on track, and adapt when things change.
Build your business roadmap and plan with confidence.
Transaction Support and Valuations
Buying, selling, or valuing a business is complex — and the numbers tell only part of the story. We support you through due diligence, valuations, and transaction planning to ensure you fully understand the risks and opportunities. With our guidance, you’ll make informed decisions at every step.
Get expert support in your next step.
OUR MISSION
