Welcome to ID Consultancy
Unlocking Growth: Why Every SME Needs a Virtual CFO
Running a small or medium-sized business in New Zealand today is more challenging than ever. Cash flow pressures, rising costs, and uncertainty can make it difficult to plan ahead with confidence. The reality is many SMEs know their numbers, but few truly understand them in a way that drives smarter decisions.
That’s where Informed Decisions steps in.
At Informed Decisions, our mission is simple: to empower business owners with clarity and confidence by turning financial data into actionable insights. We act as your Virtual CFO—providing the expertise and strategic support of a chief financial officer, without the cost of hiring one full time.
Why Consider a Virtual CFO?
Many SMEs reach a point where bookkeeping and compliance alone aren’t enough. What you need is someone who can:
Help you understand your financial position at any time.
Provide forward-looking forecasts instead of just historical reports.
Give you the confidence to make smarter business decisions.
A Virtual CFO provides exactly that. Whether it’s strengthening cash flow, planning for growth, or navigating big transactions, you gain access to experienced financial leadership tailored to your needs.
Our Core Services
At Informed Decisions, we focus on four key areas that deliver the most impact for SMEs:
1. Financial Health Reviews
Too often, business owners operate without a clear picture of how their business is performing. We provide in-depth reviews to highlight strengths, identify risks, and uncover opportunities for improvement. Think of it as your financial health check-up.
2. Cash Flow & Working Capital
Cash flow is the lifeblood of any business. We help you manage it effectively, ensuring you have the working capital to cover expenses, invest in growth, and avoid unnecessary stress.
3. Budgets & Forecasts
Growth requires planning. We work with you to build practical budgets and realistic forecasts, giving you confidence in your next steps and the ability to stay on track when things change.
4. Transaction Support & Valuations
Buying, selling, or restructuring a business can be complex. We provide the financial expertise you need to navigate the process smoothly, from valuations through to due diligence and negotiations.
Why Work With Us?
With over a decade of experience across commercial banking and accounting in both the UK and New Zealand, we understand what it takes to drive SME success. Our approach is relationship-focused, transparent, and practical—no jargon, no fluff, just clear financial guidance you can act on.
By working with Informed Decisions, you’ll gain:
Clarity on your numbers.
Confidence in your decision-making.
More time to focus on what you do best—running your business.
Ready to Make More Informed Decisions?
If you’re ready to stop guessing and start growing with confidence, let’s talk. Whether you need a full financial health review, cash flow support, or guidance through your next big decision, we’re here to help.
